With the astounding growth of the online world, it has become absolutely necessary for every personal injury attorney to have an internet marketing strategy.
The basic idea behind law firm marketing on the internet is to be found wherever your prospects are looking. According to Pew Internet and American Life Project's recent "Internet Impact" report, 73% of all American adults are online. That means that unless your law firm is using internet marketing to its advantage, you are missing out on an incredible amount of new business!
Consider your law firm's target market and have a look some of the study's more specific findings:
88% of 18-29 year-olds go online
84% of 30-49 year-olds go online
71% of 50-64 year-olds go online
80% of adults with a household income of
between $30,000 and $50,000 go online
86% of adults with a household income of
between $50,000 and $75,000 go online
91% of adults with a household income of over
$75,000 go online
The widespread adoption of the internet has made it possible for you to become more visible than ever before while also giving you the opportunity to position yourself as a personal injury lawyer that can be trusted.
In today's world, when somebody is looking for a personal injury attorney, they no longer refer to the phone book or the local paper; they turn to search engines such as Yahoo or Google. Unless your law firm is ranked well in the search engines or has a healthy pay-per-click program, you won't be found.
Even if somebody isn't looking for a personal injury attorney, but simply searching for information about injuries and the law; your law firm can still be found through other methods of internet marketing, such as article marketing or blogging. These strategies will allow you to build trust in case they need a personal injury lawyer at a later time.
Another great thing about internet marketing is that it's one of the least expensive methods for your law firm to reach its key prospects. Creating a website is a one-time fee, article marketing and blogging are free, and paying for hosting is dirt cheap. In fact, even pay-per-click campaigns can be much more affordable than offline advertising. The bottom line is this: if you're looking for a strong return on investment, you will certainly be pleased with internet marketing!
Instead of searching for clients high and low, go where they are searching when they need a personal injury lawyer... go online!
Stephen Fairley is CEO of LawFirmMarketingStrategies.com and The Rainmaker Institute, the nation's largest law firm marketing company that specializes in helping small law firms. Attorneys visit http://www.LawFirmMarketingStrategies.com to claim your FREE marketing CD '7 Keys to a 7 Figure Law Practice'.
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